Case Study

EFFY StyleLookup

Enterprise Jewelry Lookup and Sales Platform

A centralized product-information and sales platform designed as a long-term replacement for legacy lookup and Remote Desktop workflows.

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Project overview

I designed and developed a centralized platform that brings product search, details, imagery, certificates, digital catalogs, trunk-show preparation, transaction workflows, administration, and mobile access into one secure environment.

My roleLead designer and full-stack developer

TechnologyPython · Flask · SQL Server · SQLAlchemy · JavaScript · IIS · JWT · Duo MFA · CapacitorJS

IntegrationsActive Directory, product imagery, mobile WebViews, certificates, trunk workflows

ResultUnified product lookup, selling tools, events, certificates, catalogs, and administration across web and mobile.

The Context

Business challenge

Product information, imagery, pricing, sales workflows, and event preparation were spread across legacy systems and Remote Desktop processes. The platform needed to serve different audiences while enforcing role-based pricing and access rules.

The Build

Solution and capabilities

Search by style, UPC, descriptions, and other product identifiers
Product imagery, specifications, stone breakdowns, pricing, and related details
Trunk Show portals, invoicing, reporting, customer records, and event preparation
Digital flipbooks and catalogs for international and retail sales events
Role-based administration, logs, exports, barcode scanning, and feature controls
Web, iOS, and Android delivery through CapacitorJS

Representative Interfaces

Production workflows.

The images below are selected examples of the application's user experience and operational scope.

ProductDetails application interface — ProductDetails

TrunkPortal application interface — TrunkPortal

TrunkPortalAdmin application interface — TrunkPortalAdmin

TrunkInvoice application interface — TrunkInvoice

TrunkAdmin application interface — TrunkAdmin

DigitalFlipbookCatalog application interface — DigitalFlipbookCatalog

DigitalFlipbookCatalog Cart application interface — DigitalFlipbookCatalog Cart

DigitalFlipbookCatalog Admin application interface — DigitalFlipbookCatalog Admin

AdminPanel application interface — AdminPanel

ViewPicSearchPage application interface — ViewPicSearchPage

ViewPicSearchPageDetailSearch application interface — ViewPicSearchPageDetailSearch

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